Olsen take-over!

Notorious FashionICON Mary-Kate Olsen was reportedly asked over and over again to stop smoking at Harley Viera-Newton and Cassie Coane's Fashion Week kickoff and birthday bash Friday night.

Also, the dynamic fashion-twins debuted their new fashion line Olsenboye on Feb. 3 at JC Penny. The line is an affordable casual wear line that takes its cue from international street trends. The girls say they trademark the name Olsenboye when they were 14 with hopes to use it in the future (great idea ladies).

Also, the twins will be adding TEXTILE Elizabeth and James. Which will be a new denim collection inspired by 70's music icons. SOUND YUMMY! The line will be available in March at Bergdorf Goodman, Intermix, and Neiman Marcus.

They now have three lines together, The Row, Elizabeth + James, and Olsenboye.